With the Joy of Reinvention at the Milan Temporary Showroom, ALU recalled the two main propositions of the company: the evolution of our collections as well as our ability to execute fully custom projects.

The space in via Bergognone was filled with colorful freestanding units, where guests had the chance to move seamlessly between different monochromatic corners.

The designers and the retail experts who visited the space could learn about the multiple configuration possibilities and the high degree of personalization of the modular systems by playing with toolless display accessories, recycled textures and high-quality finished shelves and crossbars.  

-In the green corner, Slash units have been customized in green for the display of cosmetics products and integrated with a range of accessories made of different materials from recycled wood to marble and fabrics.

-In the yellow area, Plot units with light have been configured to support both hanging and folded merchandise on its round profiles, recycled wood’s shelves and table-tops.

-The blue corner features TondoQuadro illuminated to showcase homeware accessories on its solid and very flexible kiosk configurations, table-tops and shelves.

Continuing through the space, TondoQuadro in white has been used across the hallway – together with Autopole in its new dark gray painted finishing – to connect the space dedicated to the ability to execute sophisticated, highly engineered and innovative bespoke rollouts. Featuring special materials and design, the aim was to present engineering skills and project management capabilities. Colorful lightbox systems have also been placed next to each corner enhancing the set-up.

Thanks to the freestanding soul of the systems, the entire space has been preserved without the necessity of drilling into the walls. Designed to be recycled and shipped flat pack, ALU’s collections can be adapted in different areas of the space and can be disassembled for future events guaranteeing a longer useful life and further improving their sustainable impact. High quality, durable, and modular, the fixtures are made to last and can be reused.