Karl Lagerfeld Jeans

In April 2023 in Amsterdam, a remarkable collaboration unfolded when ALU joined forces with the iconic Karl Lagerfeld by converting a former marketing office into a fully functional showroom for their new brand: KARL LAGERFLED JEANS.

The design is a testament to the strong brand experience KARL LAGERFLED JEANS sought to create. It is a celebration of the bold individuality of GenZ, characterized by a rebellious and positive spirit. Visitors are greeted by a dynamic and youthful atmosphere, where the dominant colors of blue and white set the stage for an immersive experience.

ALU’s freestanding Plot, also elegantly presented in pristine white, serves as the backbone of this captivating space. The modular and flexible fixtures allowed for versatile product displays, from apparel to accessories to footwear, adapting effortlessly to the KL’s vision and needs of the showroom. ALU’s display tables provided the perfect stage where the brand’s distinctive collection found its spotlight.

In collaboration with Studio Schnabel

Photos by Diana Zuican