Nike Jordan Pop-up in Paris

As part of the Jordan District 23 initiative during the Paris Olympics, Foot Locker Barbès was transformed into an immersive Jordan brand experience store by Seen Studios.
Slash vertical wall mounted units equipped with signage accessories emphasized the different sections of the store, from the kids’ area to the sport zone. Crossbars and faceouts provided a sleek solution for hanging t-shirts and shorts, while integrated shelves showcased folded apparel and shoes, ensuring a clean and organized presentation. Slash freestanding flex units, strategically placed throughout the store, offered flexibility, enabling the hanging of exclusive apparel in various configurations. The clear painted raw steel finish added an industrial, modern touch that complemented the bold orange tones dominating the space.
By blending culture, sport, and community, the store became more than just a retail space—it became a vibrant hub where sneaker enthusiasts and basketball fans could connect with the Jordan brand.

Project and Photos by Seen Studios.