Parajumpers Retail Environments

Italian luxury outwear brand Parajumpers collaborates with ALU to showcase its latest collections across diverse retail environments. From captivating pop-up displays in department stores to iconic storefronts, ALU’s modular solutions effortlessly adapt to each space’s unique layout and requirements.

During a recent sales meeting in 2023, Parajumpers introduced their latest collection to their sales force. Custom QuadroQuadro kiosks in vibrant orange divided the collections into distinct sections for men and women, complemented by cantilever crossbars for added depth. Transparent plexi panels and graphics enhanced the visual appeal, together with wooden cabinets, illuminated logos, and bespoke elements. Notably, this project was not limited to the showroom; it was strategically designed for reuse. The fixtures were repurposed for the subsequent sales meeting held at Parajumpers’ headquarters in Segusino for the winter 2024 season. ALU managed the entire process, from installation to disassembly and reinstallation, ensuring a seamless and consistent brand experience across multiple sales events.

Expanding beyond the showroom, ALU provided end-to-end support for Parajumpers’ window displays in top level stores such as Jelmoli, Wagener, and Galeries Lafayette. Illuminated QuadroQuadro prisms with Acrobat Agile, vibrant vinyl coatings, including orange vinyl wall coverings and custom vertical diffuse lights ensured maximum visibility and impact.

Moreover, ALU’s comprehensive services facilitated seamless planning and execution for Parajumpers’ pop-ups across multiple locations. Plot, QuadroQuadro, and Acrobat Agile were repurposed for openings in luxury department stores in various countries, complemented by bespoke counters, podiums, and illuminated logos. Custom carpets and PVC floor coverings added both visual appeal and comfort for visitors, while custom lightboxes enhanced the ambiance, creating immersive destinations for engaging with Parajumpers’ products.

Concept developed by Studio Stamuli

Photos by Parajumpers