Printemps Athleisure

Paris, France

On September 8, 2021, a new Athleisure space has been inaugurated on the 4th floor of Printemps Haussmann in Paris.
The Parisian department store offers about 200 square meters where the most trendy and environmentally conscious brands all have their place.
In this “athleisure” universe dedicated to sportwear and leisure, the green and yellow tones and the parquet floor mix with a wide range of colorful clothes displayed on ALU’s Quadro Quadro system in white. The freestanding kiosks outfit the entire multi-branded environment creating several spaces within the space. Multiple accessories are also displayed on ALU’s birch plywood shelves and cabinets throughout the store.
ALU’s modular systems with a high degree of adaptability and durability guarantee a longer useful life further improving their environmental impact. An approach in line with the one of Printemps which is oriented towards brands’ sustainability.

Design by Direction Architecture Printemps.