Start Gate Store – Rossignol Group

Bex, Switzerland

The Rossignol Group has announced the opening of the “START GATE” store in Bex, located in the heart of the Vaud Alps, Switzerland. 
The “START GATE” concept celebrates the feelings experienced by all athletes before amateur and professional events at the “start gate”, bringing together the entire universe of the Rossignol Group brands including Rossignol, Dynastar, Lange, and Look.
In particular, several ALU collections in white have been used throughout the store’s different areas.
Slider displays footwear, snowboards, helmets, ski, and ski boot ranges throughout the walls on its set of parallel tracks, cabinets, and shelves.    
Next to the Labs area – devoted entirely to boot-fitting and ski preparation and repair – Plot freestanding DNA and vertical units showcase a range of outdoor and leisure clothing and accessories all over the space.
Rossignol mountain bikes and e-bikes are presented on ALU TondoQuadro kiosk which outfits and defines the entire area creating a dedicated space for bike maintenance and service within the store.
The outlet shop window also features Autopole in white to display the best deals while Slash has been used for the interior.

Photos by Rossignol Group